Discover the key interior design trends for 2026 shaping the year ahead, and how our shoot locations reflect the styles set to define creative projects this year.

It’s always fascinating to see how interior design evolves. Trends rarely appear out of nowhere – instead, they resurface, soften, and adapt to the way we live now. As we look ahead to 2026, the focus is shifting toward spaces that feel calmer, richer in character and more personal. At Fresh Locations, many of our properties already reflect these movements, offering settings that feel both relevant and timeless, drawn from the real homes we see booked for shoots in and around London. From serene neutrals to layered pattern and expressive individuality, here are the top five interior design trends set to shape shoot locations in 2026…

1. The Continuation Of Soft Neutrals

For 2026, Pantone has named ‘Cloud Dancer’ (PANTONE 11-4201) as its Colour of the Year – a soft, airy off-white that symbolises calm, clarity, and fresh starts. This signals a continued love for light, neutral interiors, but with more warmth and softness than stark minimalism. Think gentle whites, creamy tones, pale greys and layered neutrals that create spaces which feel open, restful, and quietly elegant.

In shoot locations, this trend translates beautifully into light-filled rooms with subtle texture: limewashed walls, soft linens, pale woods and natural finishes. These kinds of interiors provide an incredibly versatile backdrop for fashion, lifestyle and commercial photography – allowing colour, styling and product to take centre stage while the space itself still feels refined and modern.

2. Heritage Maximalism

“More is more” is back – but with a heritage twist. In 2026, maximalism is less about chaos and more about curated richness. Pattern, colour and nostalgia take centre stage, layered with traditional motifs, paisley velvets, florals and classic British references, all reinterpreted for contemporary living.

This trend creates spaces that feel lived-in, storied and timeless. Starting with a classic pattern – whether floral wallpaper or a traditional rug – allows a room to build naturally through texture, colour and shape. In shoot locations, heritage maximalism offers depth and narrative, making spaces feel instantly atmospheric and full of visual interest.

3. Coffee Tones

Brown dominated interiors in 2025, and it’s not going anywhere. For 2026, the palette deepens into rich coffee, espresso and cocoa shades. Benjamin Moore’s Colour of the Year, ‘Silhouette’, is a dark espresso brown with charcoal undertones – elegant, grounding, and quietly dramatic.

Brown is becoming a softer alternative to black and charcoal, offering warmth without losing depth. In shoot locations, these tones work beautifully across wood panelling, upholstery, cabinetry and wall colour, creating spaces that feel luxurious, cinematic and grounded. Perfect for fashion editorials, beauty shoots and narrative-driven campaigns.

4. Patterns On Patterns

Pattern is no longer an accent, it’s the main event. In 2026, we’ll continue to see pattern-on-pattern layering across wallpaper, upholstery, drapery and soft furnishings. Florals remain key, but they’re joined by stripes and geometrics, all mixed thoughtfully.

The key is balance. One hero pattern leads, while softer companions support it. This creates a collected look that feels as though it’s evolved organically over time, rather than being overly styled. For shoot locations, layered pattern adds richness and movement to frames, giving stylists and creatives endless visual texture to work with.

5. Personality Over Perfection

Perhaps the most refreshing trend of all: interiors are moving away from anything that feels too Pinterest-perfect. Instead, 2026 is about personality, imperfection, and real life. Homes now embrace the beauty of things collected over time – a sofa inherited from family, a rug that doesn’t quite match, a lamp chosen years apart from the rest.

The mix is intentional but not manicured. Spaces absorb the untidiness of life with ease, feeling warm, expressive and authentic. For shoot locations, this creates environments that feel believable and human, perfect for storytelling, lifestyle shoots, and campaigns that want to feel relatable rather than staged.

As we look ahead to 2026, it’s clear that interiors are becoming calmer, richer, and more personal, offering creative teams spaces that feel both visually striking and emotionally resonant.

If your property reflects any of these trends, now could be the perfect time to showcase it as a shoot location. Whether you’re considering listing your home or planning a shoot, we’re always happy to talk through the process and help you take the next step. Explore our collections, learn more about us as a location agency, or find out how to register your property and be part of the stories created in 2026.