Understanding how a trusted location agency supports both property owners and production teams.

Choosing the right location is fundamental to any successful shoot, and creating a space that works for production requires an understanding of what those shoots need. Why choose Fresh Locations? It comes down to experience, relationships and a genuine understanding of what both sides of a shoot need.

At Fresh Locations, these two sides come together. Since 2007, the agency has connected distinctive homes and spaces with producers, photographers and creative teams searching for the right setting for their projects. Based in West London, Fresh Locations represents a carefully curated collection of properties across the capital and the South of England. These include private homes, architectural spaces and unique venues used for film, television, commercials, editorial campaigns and more. If you would like to learn more about the people behind the agency, you can read about the team and their experience on the Fresh Locations About Us page.

What distinguishes the agency is its focus on relationships. Fresh Locations works closely with both homeowners and production teams, offering guidance, reassurance and practical experience throughout the process. For property owners, this means understanding what to expect before opening their doors to a crew. For producers and creative teams, it means working with an experienced partner who understands the realities of production and can help identify suitable locations efficiently.

This guide explains why both homeowners and producers choose to work with Fresh Locations, and how the agency helps make the process of hosting or finding a shoot location straightforward and well supported.

Why Choose Fresh Locations as a Location Owner?

For many homeowners, the idea of hosting a film or photo shoot is exciting but unfamiliar. Questions about disruption, safety and whether a property will actually receive bookings are completely natural. Working with an experienced location agency provides structure, support and reassurance throughout the process. Below we explore in more detail why you should choose Fresh Locations as the location agency to represent your property…

It’s Free To Register Your Property

One of the most appealing aspects of working with Fresh Locations is that there is no upfront cost to list your home. Homeowners can simply register their property as a filming location through the Fresh Locations website. If the home is suitable, it will be added to the agency’s curated location library.

This approach means homeowners are not paying simply to appear in a large directory. Instead, properties are selected because they offer something distinctive that may appeal to production teams. For many property owners, this makes registering their home a simple and low-risk way to explore whether it might work as a filming location.

If you are curious about the practical side of hosting productions, the Fresh Locations guide explaining how to rent your house for filming explores what homeowners can expect and how shoots typically work.

‘Aside from being super lovely and friendly, the team at Fresh always have our back. We feel like we’re in safe hands with them, we’re not just a location, they understand that above all this is our home, and they always put our best interests first. We wouldn’t put our house in the hands of anyone else.’

Nicki – Sydenham Lodge – SE26

Personal Support From An Experienced Team

The personal support offered by our experienced team is one of the main advantages of listing with Fresh locations. Rather than becoming part of a large anonymous database, homeowners work directly with people who understand both production requirements and the concerns of property owners.

Our registrations team works closely with homeowners listing their properties, and will answer any questions about the registration process, explain what makes a good location listing, and how to prepare your home for a shoot. For first-time hosts, this guidance makes the process feel far more manageable.

Understanding how a shoot actually unfolds can also be reassuring. The Fresh Locations guide describing what happens on a location shoot day offers a helpful behind-the-scenes look at how productions typically use a property.

Active Promotion Of Properties

Visibility is a key advantage of working with an established location agency. Fresh Locations promotes its properties across its website, social channels, blog and email newsletters, ensuring they are seen by a wide range of production professionals.

New properties are given immediate exposure through Instagram and prominent placement on the homepage, while existing locations are regularly reintroduced through curated, seasonal content. This might include highlighting garden locations in spring campaigns or featuring country houses within festive blog edits.

In addition to this ongoing promotion, properties are also pitched directly to clients when suitable briefs come in. This targeted approach helps connect homes with productions that are not only visually aligned, but also a strong practical fit.

‘Working with Fresh Locations has been such a smooth and pleasant experience! The team is professional, organised, and very thoughtful – and we’ve had some really brilliant opportunities come up through them. They’ve made the entire process stress-free, and the shoots themselves have been a joy to host, with all the clients been really friendly, super professional and respectful of the space.‘

Ammonite – SW19

Support Before, During And After Shoots

Hosting a production becomes far easier when an experienced team helps manage communication. Fresh Locations negotiates and coordinates between homeowners and production teams before a shoot takes place. This ensures expectations are clear and practical details such as timing, access and crew size are agreed in advance.

During the shoot itself, the team remains available if questions arise, helping ensure the day runs smoothly. Post shoot, we’re still available to help wrap up or follow up with the client on anything and resolve any damage or overtime.

For homeowners, this level of support often makes the difference between feeling uncertain about hosting a shoot and feeling confident that the process is well managed.

Why Producers, Brands and Creatives Choose Fresh Locations

For producers, photographers and creative agencies, choosing a location agency is largely about efficiency and trust. Production schedules can move quickly, and finding the right location often needs to happen within tight timelines. Fresh Locations combines a carefully curated library of properties with a team that understands how production works.

Industry Experience

Founded in 2007, the team has built strong relationships with both clients and homeowners, developing a reputation for reliable, knowledgeable and responsive service. This experience spans a wide range of productions, from brand campaigns and editorial shoots to television and commercial projects. As a result, the team understands how creative briefs translate into physical space, from the importance of light and layout to the practical requirements of a working shoot.

They are also familiar with the variety of requests that can come through, from highly specific architectural needs to more unusual or imaginative ideas. This breadth of experience allows them to respond quickly and thoughtfully, suggesting locations that align both creatively and practically. With a detailed knowledge of the location library and a clear understanding of production requirements, the team is able to match properties to briefs efficiently, helping move projects forward with confidence.

‘Working with Michelle and Fresh Locations is an absolute dream. Their understanding of briefs not only from a creative view but from a production perspective makes it a smooth process every time. Always courteous and a warm approach with both clients and their roster of locations.’

Anthony – Chebabo & Co

A High-Quality And Versatile Location Library

One of the reasons producers return to Fresh Locations is the combination of quality and variety across the location library. Each property is selected for its strong visual appeal, distinctive character and suitability for filming, while the collection as a whole offers a broad range of environments to suit different types of briefs. This balance makes it easier for production teams to shortlist efficiently, without compromising on creative choice.

The library spans everything from location houses for filming and photo shoots to commercial spaces such as offices, as well as more unusual settings including warehouse locations. There are also more specialised environments, such as swimming pools and schools, offering creative teams access to a wide and flexible selection of backdrops. Together, this range allows productions to find spaces that not only meet the visual brief, but also support the practical demands of the shoot.

A Team That Knows Its Locations

Another advantage of working with Fresh Locations is the great knowledge the team has across its location library.

Through the registration process, the team gathers detailed, practical information about each property, from layout to access, parking and how the space can realistically be used during a shoot. These are often the exact details production teams need when assessing whether a location will work for their brief. Because of this, the team is able to respond quickly to enquiries, providing clear answers without the need for unnecessary back-and-forth.

This understanding also allows the team to recommend locations more effectively. Rather than relying solely on images, they can suggest spaces based on how a property functions in practice, helping ensure it suits both the creative direction and the logistical demands of the shoot.

‘LouLou Productions have been working with Fresh Locations for over 10 years on many stills and moving shoots. They are always the first port of call when looking for a particular location. Fresh Locations always respond swiftly to our brief and provide amazing location options, even setting up recces at the last hour! We always feel reassured when booking a location through Fresh and they are an absolute pleasure to work with.’

Louise – LouLou Productions

Smart Search Tools That Save Time

The Fresh Locations website includes intuitive search tools that allow clients to refine locations by style, postcode, architectural features and property type. For example, you might narrow your search to retro houses in North London or a modern beach house in Kent, depending on the brief.

These filters make it easier to identify suitable spaces quickly, helping to streamline the search process and reduce time spent reviewing unsuitable options.

Frequently Asked Questions

What types of properties work best as shoot locations?

Almost any type of property can work, from studios and apartments to family homes, commercial spaces, and warehouses. Productions look for variety and versatility, but every location needs enough space to accommodate at least 10 cast and crew, as well as good parking and easy access.

How long does it take to book a location?

This varies for every shoot, but most are planned a few weeks in advance, occasionally some are more short notice and may be arranged within a few days.

Do you only work in London?

While Fresh Locations is based in London and focuses on properties within the M25, the agency does represent stand out locations outside the M25 and across the South of England.

Do locations have to accept every shoot?

Location owners are never obligated to accept a shoot. We will always check your availability and interest before confirming anything with a client. Once you have expressed interest in a booking, you will be expected to hold the proposed dates while the client moves forward with their plans. At this stage, productions may begin organising schedules, crew and logistics around your availability, so it’s important that dates are treated as provisionally committed.

Thinking of working with Fresh Locations?

For Property Owners

If you have ever wondered whether your home could work as a filming location, registering your property is a straightforward way to explore the possibility. Many homeowners discover that their spaces offer interesting visual backdrops for editorial shoots, television productions and brand campaigns. You can begin by submitting your property to Fresh Locations and the team will review whether it could work as part of the agency’s curated library.

For Producers And Creatives

If you are searching for distinctive spaces for your next project, Fresh Locations offers a carefully selected library of filming locations in London and the South of England. Producers can browse locations online, build shortlists and contact the team with a brief when they need additional support sourcing a space.

Bringing Great Locations And Productions Together

Choosing the right location agency can make a significant difference to how smoothly a production runs or how confidently a homeowner approaches hosting their first shoot. Fresh Locations has spent many years building trusted relationships with both property owners and production teams. That experience allows the agency to balance creativity with practical understanding, helping each project find a location that genuinely works.

For homeowners, the process is supported from the very beginning, offering guidance, reassurance and a clear introduction to the world of filming and photography. For producers and creative teams, the agency provides access to a curated collection of distinctive properties alongside people who understand the pace and pressures of production.

If you are a homeowner considering opening your property to filming, you can register your home with Fresh Locations and start exploring the opportunity. If you are a producer, photographer or creative agency searching for the right space, you can browse the Fresh Locations London location library or contact the team with a brief.

Whether you are hosting a shoot or planning one, Fresh Locations aims to make the entire process straightforward, collaborative and professionally supported.